6 Ecommerce Tips to Grow Your Online Business

As we increasingly use online stores, there are many opportunities to grow a successful online business. Whether you're a seasoned expert or just starting to build your own eCommerce business, these tips are sure to help you grow your online business.

1. Create a cohesive brand and professional website

The first thing you should focus on is your brand. Your brand isn't just the look and feel of your web design; it encompasses everything from your logo, the colours and fonts you use, to the tone of voice. Your brand needs to be cohesive, and visually appealing across all social channels, website and online marketing materials. Otherwise, you will appear disjointed and unprofessional, potentially losing customers. 

2. Optimise your website 

Approximately 80% of consumers use their phones to browse eCommerce businesses, so it's critical that your website works on mobile platforms. Many website design tools will have built-in responsive designs, but it's always a good idea to test your site on several devices before it goes live.

3. Make sure it's easy to navigate

When customers visit an eCommerce website, they are usually looking for something in particular. If they can't easily find that item, they will go to a competitor. It's important to make sure your website is easy to navigate and has options such as filtering, sorting and categories so that your customers can easily find what they're looking for. 

4. Optimise your SEO

If your customers can't find your website, there goes any revenue. Make sure to optimise your eCommerce SEO, via keywords and other methods, to increase your rankings in search engines and be found by more potential customers.  

5. Create a social media presence

Your customers are on social media, and you should be too. Most social media platforms have the ability to link to products, run advertising or use hashtags. This means you can promote products, connect with your consumers and advertise, all within one platform. 

6. Create an email marketing plan 

Creating an email marketing plan can help you stay connected to your customers. There are a variety of emails that you may want to consider including: 

• Welcome email 
• Restock reminder emails 
• Abandoned cart emails that offer a discount
• Order confirmation 
• Holiday, birthday and anniversary emails
• Win back email

Each of these emails is a chance to speak directly to your customer and using these methods can help you retain customers and win back inactive customers. 

Putting any of these tips to work is sure to help improve upon your eCommerce business. You can contact us at Pivotal Agency, if you would like help implementing any of these tips on your eCommerce website!