Spruson & Ferguson.
The Challenge
International intellectual property firm, Spruson & Ferguson, approached us with the requirement of developing a new, modern, mobile friendly website that had a strong focus on lead generation. The primary goals were to increase their market share across Asia Pacific, provide the ability to track ROI and to provide improved automation workflows.
The Solution
By completing a detailed strategy and scoping phase which included strategy workshops, project research and wireframing we came up with a solution that would meet all of the clients requirements. The solution was a bespoke WordPress website with GDPR compliance, GeoIP location detection to ensure users are served relevant content & a custom built team plugin that allowed users to easily find team members out of over 400 profiles.
Features
- Thorough digital strategy and planning to determine optimum user experience and navigation path
- Customised WordPress CMS with the ability to easily manage all areas of the website
- Responsive layout optimised for desktop, tablet and mobile devices
- User friendly mega menu to help deliver content quickly and easily - including people search mega menu
- GeoIP location detection and region specific landing pages in native languages
- GDPR compliance
- Custom team member plugin with search filters and related content
