How To Use Email Marketing To Reach Your Audience

If you’re not yet using email marketing as a vital part of your digital marketing strategy, it’s time to start! Email is a highly effective way to reach your target audience and drive more traffic to your website. Here we explain exactly what email marketing is and how you can use it to boost the success of your business.

What is email marketing?

Email marketing is the process of promoting your business, products or services to a targeted audience of potential and existing customers via email. It has proven success rates - with 99 per cent of people checking their email at least once a day, it offers a reliable line of communication between you and the customer. For this reason alone, email marketing offers high click-through rates, driving more traffic to your website and creating more leads and sales.

How to use email marketing effectively

The most effective way to use email marketing is to target it at the people who are most likely to be interested in your product or service. This means building an email list of reliable contacts who have shown an interest in products or services similar to yours or who previously checked out your business online.

You can grow your email marketing database via special offers, quizzes, free trials, webinars and many other strategic offerings.

By building your list, you can then use email to market your products or services to the people who are most likely to buy into what you are selling.

Find out more about how to use email marketing

Trying to navigate the world of email marketing by yourself can be difficult. The talented team here at Pivotal Agency are always happy to help - please contact us for more information and advice.